Barbie's Marketing Analysis

Mattel/Barbie merchandising Analysis Paper History of Mattel / Barbie Barbie was launched in 1959 and became an instant(a) hit. Today, sales of the snorts and merchandise total much than $1.5 meg U.S. annually, making Barbie the close successful branded bet in history. more(prenominal)(prenominal) than a billion snorts attain been sell since 1959, with 2.5 dolls sold all second. Different versions of the doll project been introduced to reflect the worlds respective(a) population. For example, Mattel has produced Afro-American Barbie dolls since 1968, the time of the civil rights movement, and has introduced Hispanic and Asian dolls as well. Themed dolls were introduced that changed with the clock -- from stewardess, fashion model, nurse, and astronaut. Trends in that location accommodate also been some approaches by other companies to promote Barbie look-alikes that be sculpted to promote court-ordered body image. Ruby is a doll with a more realistic body coat that is feature in ads and posters. She was created in order to promote lordly body image and has been featured in numerous ads and posters. at that place ar also Emme dolls which are also geared towards promoting uneasiness and healthy images of bodies. The Emme doll was modeled after a real-life plus-size model.

When asked about the new dolls, Mattel only commented that [their] legal department is looking into it from a trademark perspective and showed no fear of the new aspiration (Jervis). Despite moves by other companies to promote a more realistic-shaped adult doll for children, Mattel is not concerned. Barbies name, brand, and lifestyle postulate become so engrained in American publics minds and have caused undetermined distinctions in opinions over the doll. She has fully grown to include more than undecomposed a doll. There are Hallmark birthday cards, Christmas ornaments, Barbie charm line, clubs, and magazines. Barbie was even made into a... If you take to get a extensive essay, order it on our website: Orderessay

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