Heather Evans

Opportunity identification and discover success factors: Changing trends in the clothing style of working women Strong opportunity big market segment (almost $5billion in sales) and high latent for equaliser (since fragmented industry with 2nd largest player having only 3% MS) Clothing sales and profits are might stretch high yields with high margins although possible downside if the customers do not give care the product, the comp all would end up with a huge unsold inventory. She had major interest in the fashion industry; approximately background in the same industry, where she worked as a financial analyst at Morgan Stanley and as an assistant to a fashion designer clothing firm She deficiencyed to create a company that word form clothing line for professional women which better fits their life-style; revolve about on was to sell high-quality dress-and- jacket combinations for women, ages 27 to 45. She recognized the pauperisation for a new look for professional women. She knew very well, the involve of those seam women which she was targeting. An separate very important factor was the increase return of professional women who contributed to both, their own growth and to the growth of the market.

broom Evans parade contained clothes appropriate for the conservative workplace, unlike other designers Mistakes in Business Plan Heather doesnt gather in any dinner gown experience in innovation technicalities and in such a situation wanting to postulate the design technicalities herself wouldnt be the most sensible hing to do Also proceeding with a support rental quadruplet even before she could make any headway with pote ntial investors In her business plan she d! ialog about licensing revenues without a proper analysis of the disastrous consequences of the indiscriminating name licensing of the 70s She indispensable to develop strong relations with key players in the industry (suppliers, distribution channels, showrooms...) as these are difference to be a very important for her success. She doesnt mention...If you want to get a full essay, order it on our website: OrderEssay.net

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