The Kia Soul - Automobile Marketing Paper

Introduction\nToday, the Kia sense is adept the highest selling machines on the commercialize and one of the top models of the sulphur Korean based Kia manufacturer. microphone Torpey designed the soul in California in the 2005. Torpeys inspiration for the gondola was that of a wild powerful squealer wearing a hike; hence the sloping roofline and gondolacass on the hatch back. Although the car was designed in 2005, it did not hit the global food market until 2010. The soulfulness in immediatelys economy has an hazard for it to great increase its market share, simply based on the price point and its look on added service which would be discussed supercharge along the paper. Although the plan of the Soul was designed in 2005, it took other five geezerhood for it to go into production. In the five historic period time lapse the concept of the Soul was being perfected, the club had its entire various study divisions chip in with their testify various versions of the soul. The Kia European project team lead by Peter Schreyer was the most famed division that had a video display of their own Soul, was based of the skipper design. Schreyer and his team showed off several(prenominal) variations of the Soul, from the Soul Diva, to the Soul Burner and the Soul Searcher, all of which received praises at several car shows including 2008 genus Paris Auto Show, and the 2008 Montreal International show, to have-to doe with a few. The most telling feat that was showcased by Kia with the Soul was its move towards making their car become a attracter in futuristic conception of marketing with mass customization.\nIt is outstanding to note that seven years before the birth of the Soul, the Kia take company had just been acquired by Hyundai which acquired 51% of the companys share, beating out get over motors that has been closely associated with the South Korean company since its rejoined the car effort in 1986 in a bid for control of the of the car manufacturer. The company was incorporated in America in 1992, exchange its first cars in Portland Orego... If you deprivation to get a broad essay, order it on our website:

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