iPod Case Study

1. The iPod Story- 2001 to 2006\nThe story of the iPod is not conscionable a review on the worlds virtu bothy successful digital media vie whatsis. It is the story of a production that defined the structure and limits of a whole market. It is a device that even largely managed to interchange the name of the market it competes in (for example the Xerox products and brands). It solely begins in 2001, when digital euphony melodyians had been either big and ungainly or small and delusive with equally terrible substance abuser interfaces. orchard apple tree saw the prospect and announced the release of the iPod, their first base portable music player on October 23, 2001. At first, the reactions were upset and hostile, critics accused the $500 monetary value tag, the unconventional scroll motorcycle and the lack of Windows compatibility. Despite all this, the iPod sold beyond everyones expectations, went on to revolutionize the entire music industry, and the rest is histor y.\nOn October 23, 2001 Steve Jobs everlastingly changed the course of media and entertainment dispersal when he unveiled his creation, the orchard apple tree Ipod, which is the turning point for apples history and success.\n- apples position in the world of electronics before the iPod.\n out front 2001 apple had been a company, run in the data processor market, producing hardware and software. While orchard apple tree devices and their OS were considered superior to their counterparts, the marketshare of the ,,Mac had never exceeded 4%. Even though Apple had do considerable innovations and made incredible efforts in look into and marketing for the past 2 decades, it never succeeded to gain an swiftness role in the computer market, which was 90 % dominated by Microsoft Windows devices. One of the key drawbacks of Apple computers and software system was the non-compatibility with some other devices. Given the fact of Apples position on the computer market zip found its clams and revenues interesting, nor promising. No significant step-up possibilities we...