Customer service in Riyadh Chamber

The Riyadh Chamber of Commerce and Industry (RCCI) is one of the almost important institutions in Saudi Arabia. Its essential functions are to stand various forms of assistance to the private sector and to significantly conduce to the economic development, both in the city of Riyadh and in all of Saudi Arabia. The RCCI is able to do this by whirl a variety of services to its membership, a membership that metrical composition in the tens of thousands (Table A).

The members of RCCI represent a wide turn tail of industries and admit real estate firms, agricultural enterprises, contractors, and traders (Table B). The services that the RCCI provides to its membership range from providing data and information, authentication, to the promotion of international trade and investment opportunities.

Clearly, the tutelage of RCCI is an important one. Nevertheless, what is not clear is the extent to which RCCI is actually suffice the needs of its members. Does RCCI offer its members the services that they feel are most important? Does RCCI provide these services in a expressive style that members believe to be, at the very least, adequate? Are thither any services that RCCI is not providing to its members, services that its members desire?

It is undecomposed to assume that RCCI is not a perfect cheek, for indeed, no organization is perfect.



As a result, there is always room for improving the way in which RCCI provides services to its members. Thus, it is important that the above questions be answered, that RCCI put into place some mechanism whereby its members can vocalize their ideas, opinions, suggestions, and complaints.

Unfortunately, RCCI has yet to formulate and implement such a mechanism.

The conception of the study presented herein is to do what RCCI has not yet done, namely, to prove to formally determine...

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