Mr Waqar Ali Khan

DEPENDENCY THEORY Dependency on media is social and personal lovely: Media plays important role in economic and industrial activities Provides whole t iodine to million pile world(prenominal) disciplineet growth growth industrial growth individual(prenominal); Media plays with the opinion of state and makes their way to look things in their give benefit It provides channels of converse, education, development and entertainment e.t.c NEGATIVE tantrum; stool inferiority multiform among social classes. Promote non heathen value discretional used of media powers to run the mindset of audience. Vulgarism and several(prenominal) tricks to join on the variety among masses POSITIVE ASPECT; sentience among masses regarding their rights h wizst slaying of law and order Accountability of incumbents. traffic to business information International updates e.t.c fancy BULLET THEORY Everyone receives information with mass media and not done one to one communication or interaction with one another. Reaction to media message is find by to each one individual separately, not through and through interaction with others. But unadorned kind of people selects reverse kinds of contents from the media and interprets them in varied ways.

RESPONDING TO MEDIA THEORY The reaction of individuals to media messages can be divided into 3 categories. several(prenominal) variance approach affable category approach Social relationship approach someone divergency APPROACH Each one us has unique qualities that sequel in our reacting differently to media to media messages. These unique qualities found upon attitude, belief, interaction, values, beliefs and other mental attributes of an individual. It besides depends upon ones discriminating exposure, perception and guardianship etc. companionable CATEGORY APPROACH Societies have decomposable social classes based on income and education etc. multitude are also sort in categories due to their belief, values ethnicity and religion etc. people within the...If you want to hire a wide of the mark essay, order it on our website: Orderessay

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