What Are The Characteristics Of A Strong And Effective Brand And What Impact Can Integrated Marketing Communications Have On The Brand

Characteristics of a tender and effective carry and the Impact of melt commercializeing communications have on the soft touchIntroductionHaving been suited to stool the importance of brands and brand label more(prenominal) and more organic law are trying to have a strong brand to ensure that their product and services allow survive in the stiff contention in the broaden economy , brand extension , emerging markets and many crock up aspects which affects the performance of an composition (Laforet Saunders , 1999 . Accordingly , scholars in marketing , incorporate communications and frequent relations are in colossal concern when it comes to having an individualism that will make them standout in the market place (Balmer Wilson , 1998 . well-nigh industry believed that brand has an intrinsic appreciate in modi fy the individuality of an organisation because it does not whole convey who or what the ships federation is , but it withal includes the real based of every(prenominal) strategic communication (Kotler , 2004 Furthermore , stigmatization can also be considered as a federal agency of announcing the identity of the company (Asher , 1997 . Herein , the consideration of the marketing with regards to stigmatisation is to be able to create an intuitive and memorable frame for the products , services as well as the firm itself by presenting and providing what is distinct and special(prenominal) about the organisationPrimarily , the main goal of this is to analyse the characteristics of a strong and effective brand and its importance with the company . In do-gooder , this will also provide discussion of the involve of interconnected marketing communication in the brand cast or branding approach of an organisation . This will prove to go out the relation of brand with the p erformance of the company and the important ! lineament that integrated marketing communication is compete to create and contract strong and effective brandsCharacteristics of a pie-eyed and Effective BrandIn the order of magnitude of consumption , individuals are consciously finding image and view by the self-image and lifestyle .

It is verbalise that brand image is something which is intricate to concretize as it precisely deals with impression of the target market . As mentioned , each and every organisation in the food market is trying to entrap strong brands to compete with their couples and sustain their warring position and favour . Accordingly , brand is defined as a barrier , name , design , symbol or any cabal of these aspects , to determine a company products or services provided by the organisation . In admission , it is cognise that brands are the names used to differentiate the company products or services from the competitors (Kotler , 1997 , wish the brand of Nokia Sony , Toyota , Nike , Adidas , IBM , Apple and others famous and war-ridden brands . In addition , brand is a corporate identity which provides intangible benefits diversion from the usage by the products which makes it difficult for other company to simulate (Farquhar , 1990 . This is the important role that the brand plays in marketing competition Furthermore , many organisations recognised brands as one of the close to precious assets which enable them to sustain their emulous advantage among their rival (Aaker , 1991...If you want to get a blanket(a) essay, order it on our website: OrderEssay.net

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