Adaptive Marketing process in which the commercialiseer continually revises the harvesting offering to satisfy individual customer demands. Advertiser A person or organization, that initiates the advertising process. In-house agency An agency with an adman organization that performs all the tasks an outside agency would provide for the advertiser. merged merchandise dialogue (IMC) The practice of unifying all the marketing communication efforts so they send a consistent, persuasive means to tar cohere. Mass customization A product development process that relies on flexible manufacturing to customize products for select markets or individuals. Media The channels of communication that carry the ad message to target audiences. Target market The market segments that the marketer wants to sell a product too.
extraordinary selling proposition (USP) A benefit statement round a feature that is both unique to the product and all-important(a) to the user. Vendors A group of service organizations that assist advisors, ad agencies, and the media, too known as freelancers. Word Count: 157
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