Online Buying Project Proposal

Thought process The Indian e-commerce diligence is still in its emerge phase with hardly 42 million Internet users (2007) at 3.7% penetration, but growing at 30% year over year. Nevertheless, the invention of internet has wee-weed a paradigm shift of the conventional course people shop. disdain the economic slowdown, Internet sell in India grew by 38% (2007-09), r from each oneing Rs. 26 cardinal in 2009. The speedily increasing online transactions has created a pack to regard how the knob perceives online purchases and if there each slender figures which merchantman diverge the customers. The vast growth potential for online sell in India and its success write up in US provides a coarse opportunity to sketch the factors which allure these purchases. Decision Problem A pile of studies have been conducted to test customer behaviour, not only to understand the customer, but to create marketing strategies for the companies based on the results. Online sell is a brisk medium of retailing for India and various(a) factors ( comparable price, trust, variety, convenience, availableness etc.) bias the customer purchases. In addition, opposite increase categories influence in a different way on each customer segment and their purchases decisions.

The objective of the theater of operations is to examine which factors influence online purchases and to provided understand the customer segments and product categories where the effect is most. The results pull up stakes be helpful to online retailers in nightspot to touch customer demands and compete in effect in the online market. search Design Research bother: To conduct a diagnostic study to cite the primary(a) factors the online customers takes into consideration when making purchases online in different product categories kindred books, apparels, electronics etc. Further, to investigate if any customer segments can be identified and if the segments relate more than strongly to a particular(a) factor than others. Methods: Interviews and survey...If you want to get a full essay, order it on our website: Orderessay

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