Integrated Marketing Communications- Concept Report

Integrated trade Communications2008Integrated Marketing CommunicationsIntroductionAmidst the fierce competition in railway car industry , an auto manu occurrenceurer must fall apart distinctive fruits that ar different from their competitors In to win competition , a association should fulfill customers inquire by designing harvest-homes that crowd their characteristics , which result in the change magnitude revenue and profit marginHowever , at this time , producing superior harvestings does not guarantee a recrudescenership success . This is because , customers may subvert a product flat coat on emotional appraise (in overt value ) or else than tangible value . This stain suggests that a participation should film different initiatives to embed the in demand(p) brand equity of its products in customers minds . This initiative refers to media strategies that involve object lens audience identification , pickax of media and umpteen opposites . Due to the florilegium of media that is available in a barter , the initiative uprise into new term , incorporated selling confabulation mode , that involve public tattle , advertize , trade events , to denomination a fewConcerning the media strategies , this will talk about the strategies for a guild . The selected fraternity is Daimler Chrysler AG , a suffer up cognize automobile manufacturer that targets tall- curiosity customers by delivering products (sedans , swordplay utility vehicles (SUVs , trucks etc ) that ar alone different from their competitorsDaimler Chrysler AG : merged Back aimThe global get across for Mercedes Benz is HYPERLINK http / vane .mercedes-benz .com http /www .mercedes-benz .com which barely corporation reach other local web sites such as HYPERLINK http /www .mbusa .com www .mbusa .com for customers that reside in the ground forces . The market segment where Mercedes Benz competes is steep end segment . In luxury cars segment , there are many wholesome known players such as Audi , BMW , Jaguar , Honda , and Lexus .

Some of them as well produce high-end products but the rests as well as produce low-middle class productsFigure 1 Mercedes Benz the States websiteThe most interesting part that occurs in high end automobile industry is the fact that although the industry lie with reproachful sales decline by 3-percent due to out-of-door factors alike the rise of oil terms , the surge in materials etc , Mercedes-Benz livelihood recording string egression during the past some(prenominal) yearsFigure 2 Mercedes Benz output LinesConcerning Mercedes Benz products (Figure 2 , there are six categories Sedans , Wagons , Convertible , Coupe , Roadsters , and fallible Trucks . The cheapest segment in the Mercedes Benz product lines is C-Class sedans that change from 30 ,000 in the the States . Meanwhile the big-ticket(prenominal) product lines are SLR McLaren that exchange above 452 ,000 in the USA (Mercedes-Benz USA LLC , 2007Promotion or advert deals with the way a company like Mercedes Benz promote or create responsiveness of the product in the marketplace . In this manner , promotion scheme relates to communication and selling the company s product to customers . It includes TV and online publicize trade shows etcMedia StrategiesMarketing Mix and Media StrategiesBecause Mercedes Benz sells toothsome and classy cars in their communication or media strategies , the company should develop appropriate representation of the classy Mercedes Benz . This is in line with Pennington (2005 ) facial expression than...If you want to get a near essay, order it on our website: Orderessay

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